The SOMO collective is a community of filmmakers, athletes, artists, ecologists, childhood friends, and creatives who embody our brands core values. Most of all to tell stories. We each have our own projects scattered about and SOMO brings it all together - where the talents and passions of four childhood friends can manifest harmoniously. SOMO is iterative in that it tells the story of our collective interests as they meander throughout life.
THE COLLECTIVE
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dylan harris
Dylan is a story teller through and through. He is often guilty of giving everything to chase the perfect story, which is why we love him and we hope you do too.
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joseph holway
Joseph is an Ecologist by training and trade. He's traveled the world for work but still finds time for too many side projects and passions - watch out, his curiosity is contagious.
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erik varas
Erik is a businessman - all business, and a man. He is full of smooth words, good times, and can balance the books too. Eric is the best of friends - If you know him, well then, you know.
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dylan fay
Former frontman of the indie band Barefoot, Dylan brings a fresh creative edge to SOMO. With a background in music, design, and storytelling, he drives the creative development and shapes the voice and vision behind our apparel.